Energizers giant battery phone reached just 1 percent of its funding goal Engadget
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Remember the comically substantial phone that Avenir Telecom showed off under the Energizer logo at this year's Mobile World Congress? Its next crowdfunding marketing campaign has crashed and burned, as The Verge factors out.
The P18K Pop, because the name shows, had an 18,000mAh battery (for reference, an average smartphone has 3,000mAh) and therefore was about the thickness of 3 iPhones.
The cellphone were given lots of interest and headlines, but as has been validated time and again in tech, those do not necessarily translate to sales. That lesson has come down on Avenir Telecom like a tonne of bricks (or brick-sized phones) now that the phone's crowdfunding page, which ambitiously requested for £927,873 (about $1.2 million), has closed at just 1 percentage of its target.
Avenir's Indiegogo page attracted just 11 backers, who contributed a complete of £11,602 (about $15,000). The campaign perks ranged from a unmarried P18K handset at £425 ($549) to a 3-% at £1,227 ($1587).
The P18K Pop included a pop-up selfie digicam (subsequently the 'Pop' within the call), which pleasingly made the handset look like an Energizer battery. It also packed a treble rear digital camera with intensity sensor, Android 9.0 Pie and even an FM radio.
The crowdfunding campaign promised the telephones might be added in October this year, however it appears that may not be taking place now. The massive target does suggest it became all a marketing stunt, but: it's hard to trust the organization surely believed they may enhance over $1 million with a phone that would not healthy in a grab bag, never thoughts a pocket.
Still, the failure of the smartphone to elevate anything more than eyebrows ought to be borne in thoughts subsequent time a survey claims consumers need battery lifestyles particularly else.
Let's block commercials! (Why?)
//www.engadget.com/2019/04/30/energizer-p18k-pop-crowdfunding/
2019-04-30 09:50:26Z
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