iPhone names will hit a wall in 2019 CNET

On Monday, Apple is expected to announce huge modifications with iOS 13, its software program for iPhones and iPads. Whatever Tim Cook and Co. Announce at Apple's annual WWDC developer conference should trace at what is the come for the following new batch of iPhones to arrive this yr, from new perks like the usage of your iPhone apps on your Mac to logo-new core apps for iPhone. One issue iOS thirteen probably might not reveal about the subsequent predominant iPhone is its call. The idea surely puzzles me: What comes after the iPhone XS and iPhone XR?

I recognize, I recognise, who cares about a phone call, proper? It's right down there with shade at the bottom of the listing of things you should care about. And but, like coloration, smartphone names really depend -- to Apple, and on a deeper stage, probably to you, too. Names are tools that brands use to lure consumers and produce certain values and characteristics approximately the issue they are promoting. IPhone XS, nice. IPhone XYZ or iPhone XX, terrible. And if you need greater convincing, just peek at our gallery of 30 worst phone names under. There are some quite dazzling missteps.

For Apple specifically, the future of the iPhone X line is important because it represents a new iPhone era. The iPhone X is the tool that shook off the yoke of the physical home button and went all-screen. It's the iPhone that charged ahead with at ease face liberate, a feature that Android rivals nonetheless can't compete with nearly three years later. Never forget that the iPhone X is likewise the phone that made it nearly normal to pay $1,000 for a smartphone. The "X" isn't just a name, it's a issue that defines Apple's iPhone destiny.

Would Apple truly name its subsequent phone the iPhone 11 (as we do for ease and a standard sense of chronology)? Or would it not make greater sense to stick with the X subject matter, and in that case, then how -- iPhone X2 and X2S? Or is that the iPhone XI? Would that make 2020's smartphone the iPhone XIS? Of course not.

Part of the problem is that the iPhone "X" name is already puzzling. It looks one manner, however sounds any other. Apple calls it the iPhone "ten," however you name it the iPhone "excess," "ex are" and "extra max."

The hassle began in2019 while Apple omitted the iPhone 9 to launch the iPhone 8, 8 Plus and a "10," its tenth-anniversary telephone. But in so naming the iPhone X -- and following it up with three more "X" phones in2019 -- Apple has created a ripple impact that makes me marvel what the plan is subsequent. (I've made comparable arguments here and here.) 

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Here's every other thought. Apple may want to honestly name its new cellphone the "iPhone X (2020)." Apple has accomplished this before with iPads and MacBooks and although we don't like it, we've discovered to simply accept it, despite the fact that it does create mass confusion. ("Which iPhone do you have?" "Uh, the iPhone?")

Apple may also simply keep on with its carefree new naming convention or throw us for a loop and in the end bring the iPhone family consistent with Apple's love of California geological call-locations and contact its next flagship smartphone the iPhone Tahoe, to reflect MacOS High Sierra. With Apple, whatever is feasible.

I miss the nice and cozy reality of a logical naming shape, in which S's comply with integers and all is well inside the universe. As a ways as destiny iPhone names pass now, it's nonetheless a courageous -- and puzzling -- new world.

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Originally published Sept. 16,2019, and updated most recently June 2, 2019, at 4 a.M. PT.

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2019-06-02 11:00:07Z
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