The 18000mAh Energizer phone dies an undignified death after funding failure TechRadar

The Energizer Power Max P18K Pop, an Energizer cellphone with a huge 18,000mAh battery, has subsequently finished ringing its dying knell, after a wildly unsuccessful Indiegogo campaign saw it receive only 1% of the desired investment.

The big handset turned into shown off at MWC 2019 in February, and released on Indiegogo in past due March. However it would not appear like many people had been keen on the Energizer-branded telephone – the crowdfunding window is now closed, and the device most effective ended up raising $15,000 / £11,000, with 11 backers.

Avenir Telecom, who licenses the Energizer call for use on smartphones, set the crowdfunding purpose at a whopping $1.2 million / £920,000, and at $599 / £461 for an character phone, the enterprise might want to ship 2,000 of the handsets to attain the goal.

There have been additionally financial savings for multi-buy pledges, which seem to be what the few backers chose to fund, so in reality Energizer probable predicted delivery 2,500 or 3,000 telephones. Now, but, it looks as if the Energizer Power Max P18K Pop will never see the mild of day

Why did the Energizer smartphone fail?

We've already written an in-intensity evaluation of why no-one funded the Energizer phone, but to position it sincerely, there may be a completely constrained target market for a phone the scale and weight of a brick.

Despite a few pretty interesting and novel functions, like the twin-sensor pop-up camera and the big battery, we just couldn't see anybody selecting to spend their cash on the Energizer Power Max P18K Pop, especially when different amazing phones exist for the same price.

At the cease of the day, the Energizer cellphone became just a novelty – one with a long, complicated name too.

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//www.techradar.com/news/the-18000mah-energizer-telephone-dies-an-undignified-death-after-funding-failure
2019-04-30 12:04:00Z
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