Google CEO takes a jab at Apples security pitch Privacy cannot be a luxury good CNBC
Google CEO Sundar Pichai testifies at some point of a House Judiciary Committee hearing on Capitol Hill in Washington, DC, December 11,2019.
Saul Loeb AFP Getty Images
As "privacy" has become the brand new buzzword of Silicon Valley, Google CEO Sundar Pichai is positioning the organisation's new merchandise to healthy the zeitgeist even as undermining its competitor's messaging.
In an op-ed in The New York Times published Tuesday, Pichai asserted that "privacy can not be a luxurious desirable supplied most effective to people who can manage to pay for to shop for premium products and services."
The message may additionally hint at Apple's relatively steeply-priced starting charge for products like its smartphones. At its developer conference Tuesday, Google unveiled a $399 smartphone ready with the today's privateness capabilities of its Android working system. That compares to Apple's newest budget model, the iPhone XR, which begins at $749.
Apple has arguably been at the leading edge of privacy messaging amongst tech agencies this yr. CEO Tim Cook has now not shied far from criticizing tech friends for his or her screw ups in protective customers' privacy at the same time as making consider and security important to Apple's brand. The agency has also used its privateness capabilities in marketing for the iPhone via commercials and billboards.
At a speech in Brussels closing year, Apple CEO Tim Cook blasted the commercial enterprise fashions of rivals like Google, however stopped brief of calling them out by call.
"We should not sugarcoat the effects. This is surveillance. And these stockpiles of private facts serve best to enrich the corporations that collect them," Cook said within the speech.
Google is now trying to take the privacy message a step in addition, announcing not only that its products could be relaxed, however that it's going to democratize that security.
"'For every body' is a middle philosophy for Google; it's built into our undertaking to create merchandise which can be universally reachable and beneficial," Pichai wrote in the Times op-ed. "That's why Search works the same for every body, whether you're a professor at Harvard or a pupil in rural Indonesia. And it is why we care simply as plenty approximately the revel in on low-fee phones in nations beginning to come on line as we do approximately the enjoy on excessive-give up phones."
Google supplied a suite of recent products at its event Tuesday with the aim of giving customers greater control over their information. Besides the new smartphone, Google is introducing its incognito mode from its Chrome browser to its Maps app, allowing customers to look locations without the records being connected to their debts. It's additionally making it simpler to get right of entry to safety settings that let users pick out what Google shops and for how long.
Google itself has come below complaint for its own technique to privateness in the beyond, which can open it to criticism over the concept of democratizing privacy. Just remaining yr, the corporation confronted inner backlash over a project that explored the creation of a censored search engine in China, earlier than reportedly finishing the challenge. Its social community, Google+, also exposed private data from 500,000 of its users.
Read Pichai's full op-ed at The New York Times.
Watch: Google CEO makes privateness pledge in New York Times op-ed
Let's block commercials! (Why?)
//www.cnbc.com/2019/05/08/google-ceo-says-privateness-cannot-be-a-luxury-accurate.html
2019-05-08 13:31:34Z
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