Google CEO takes a jab at Apples security pitch Privacy cannot be a luxury good CNBC
Google CEO Sundar Pichai testifies in the course of a House Judiciary Committee listening to on Capitol Hill in Washington, DC, December 11,2019.
Saul Loeb AFP Getty Images
As "privacy" has come to be the new buzzword of Silicon Valley, Google CEO Sundar Pichai is positioning the company's new products to healthy the zeitgeist whilst undermining its competitor's messaging.
In an op-ed in The New York Times published Tuesday, Pichai asserted that "privateness cannot be a luxurious accurate offered simplest to individuals who can afford to shop for top class products and services."
The message may also hint at Apple's relatively expensive starting charge for products like its smartphones. At its developer conference Tuesday, Google unveiled a $399 smartphone prepared with the state-of-the-art privateness functions of its Android running machine. That compares to Apple's most modern price range version, the iPhone XR, which starts offevolved at $749.
Apple has arguably been at the vanguard of privacy messaging amongst tech organizations this yr. CEO Tim Cook has no longer shied away from criticizing tech friends for his or her failures in shielding clients' privacy while making consider and protection central to Apple's logo. The organisation has also used its privacy functions in marketing for the iPhone thru commercials and billboards.
At a speech in Brussels closing year, Apple CEO Tim Cook blasted the commercial enterprise fashions of opponents like Google, but stopped short of calling them out by way of call.
"We should not sugarcoat the outcomes. This is surveillance. And these stockpiles of private facts serve simplest to enhance the organizations that gather them," Cook said inside the speech.
Google is now looking to take the privacy message a step similarly, saying not simplest that its products will be relaxed, however that it will democratize that safety.
"'For anyone' is a core philosophy for Google; it is built into our project to create merchandise which might be universally available and beneficial," Pichai wrote within the Times op-ed. "That's why Search works the same for all and sundry, whether or not you're a professor at Harvard or a student in rural Indonesia. And it's why we care just as lots approximately the revel in on low-value telephones in international locations starting to come online as we do about the experience on excessive-stop telephones."
Google provided a suite of recent products at its event Tuesday with the intention of giving customers greater manipulate over their facts. Besides the new phone, Google is introducing its incognito mode from its Chrome browser to its Maps app, allowing users to go looking places without the facts being related to their bills. It's also making it less difficult to get entry to security settings that let customers pick what Google stores and for the way long.
Google itself has come beneath complaint for its very own approach to privacy in the past, which could open it to complaint over the idea of democratizing privacy. Just final year, the enterprise confronted internal backlash over a venture that explored the creation of a censored search engine in China, earlier than reportedly finishing the task. Its social community, Google+, additionally exposed personal data from 500,000 of its users.
Read Pichai's full op-ed at The New York Times.
Watch: Google CEO makes privacy pledge in New York Times op-ed
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//www.cnbc.com/2019/05/08/google-ceo-says-privateness-can't-be-a-luxury-accurate.html
2019-05-08 14:39:00Z
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